I’m Laurel, owner of Sunchaser Digital, the delightful merger of over two decades of personal and professional experience in marketing leadership, passions for fitness, animal welfare, and therapy/coaching industries, and an MBA. Click through to learn more about the journey of Sunchaser Digital!

After the Covid pandemic, and although I loved my current job, I was faced with a sudden monumental realization that I was in a position to do any kind of work that I desired. I thought long and hard about how best to combine my experience with my interests and passions. At my core, I love to tell stories and create narratives. There is nothing more satisfying than watching a company’s digital audience grow and take shape. I delight in molding messages and conversations, finding and developing a brand’s “voice”, and cultivating relationships with brand fans. Digital conversations are my jam.

I hold a Bachelor of Science in Exercise Science and for over 20 years I've led global marketing endeavors for several fitness brands, including Nautilus, Stairmaster, Schwinn Fitness, Bowflex, Stages Cycling, and WaveFit. I have strategized for iconic 100+ year old brands as well as startups for both B2B and DTC businesses. There are major bonuses to all kinds of ventures, but I find the excitement of growing a startup to be especially rewarding. The fitness industry is fueled by incredibly positive, uplifting people who are uber-motivated to keep their communities fit and healthy, and I adore the market. Some of the loveliest people I have ever met hail from this industry.

I am infinitely fortunate to call myself mama to 3 rescue pups. Jyn, Angus Beef, and Griffin Peabody are the loves of my life and fuel my passion for focusing on animal-centric products, services, veterinary clinics, and rescues. I have cultivated an unbelievably supportive community called Team Angus on Instagram (@good_boy_angus). In the 4+ years I have managed that brand, I have learned the intricacies, challenges, and rewards of an industry selflessly and unwaveringly dedicated to the survival and prosperity of precious animal lives. The individuals who work in animal-focused industries are a very special breed, and truly understand the joys and woes of animal companionship.

A third industry I have particular interest and passion in supporting is therapy and personal coaching. I am privileged to be a weekly recipient of therapy, and have experience working with therapists on content and strategy. Every individual therapist and coach has a unique style. I relish in helping them find their strengths and their voices and guiding them on how to attract their ideal clients.

From 2017-2019, while working as a full-time Marketing Director, I earned my MBA from the University of Oregon. The experience was an incredible whirlwind. The most valuable thing I learned was that all parts of a whole are necessary in order to maximize success. All members of a team are valuable, and all components of a business must cooperate to function effectively and efficiently. It seems like such a simple concept, but too often we get buried in our respective areas of focus and forget how listening, learning, communication, and cooperation are needed to ensure success and growth, especially as markets, audiences, and tools to access them change over time. This universal perspective of business operations helps me to hone in on a company’s story, its strengths, and what will resonate with its customers in order to create long-term raving, loyal fans.

I look forward to helping you find your business’ voice to tell your unique story!